<![CDATA[BEXDIGITAL.COM - Blog]]>Thu, 16 May 2024 14:26:02 -0600Weebly<![CDATA[COPYWRITING]]>Fri, 18 Oct 2019 04:03:36 GMThttp://bexdigital.com/blog/copywriting
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CRAFT ENGAGING CONTENT

The magic of copywriting will turn an ordinary landing page into a lead generating machine.
If you can write great content your business will be on the fast tract to success!  Many business owners and managers are fantastic at running a business, but when it comes to crafting a sales letter or a landing page that converts, it might be more work than they bargained for. 

The purpose of content is to attract, engage and educate the reader.  Continued interest advances them through the customer journey where they learn more about your brand and products.  With lead-nurturing emails, those leads are converted into customers. More content available through websites, email and blogs, increase the opportunity for engagement.    Did you know that companies who blog generate 67 - 88 percent more leads?   That's the power of engagement.   ​

​Here are some tips to follow:

  • Focus on Quality, not quantity 
  • Write about things that matter 
  • Build on a Foundational strategy
  • Be consistent with new content
  • Don't be afraid to get help if you're in too deep
  • Use tools like Moz's keyword explorer to discover trending topics
  • Don't get lazy on the title - that gets the attention first
  • Include thumbnail images that show up in a search and are easy to share ​
  • Update old content or remove it when it's no longer relevant
  • Be aware of SEO best practices
​If you have no desire to write and want your content written by someone who's done it before, copywriting (or content generation) is often contracted out. Experienced copywriters can take it off your hands while you focus on other business matters.  You can also rest assured knowing that you have control to edit and approve all content prior to publication.   
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